Geetha Arts is an Indian film production and distribution company established in 1972 by Allu Aravind, brother-in-law of Chiranjeevi. The company is based in Hyderabad and had produced films in Telugu, Tamil, Kannada and Hindi languages.
Geetha Arts though came to be known for its big-budget blockbusters, the company marked its beginning by producing a small-budget movie Banthrotu Bharya in 1974. The company delivered several successful projects from the beginning, the film Vijetha , a family drama starring Chiranjeevi set the trend of blockbusters for Geetha Arts. Since then, Geetha Arts has made movies mostly featuring superstars such as Chiranjeevi, Rajinikanth, Aamir Khan, Anil Kapoor, Pawan Kalyan, Allu Arjun and Ram Charan.
After consolidating the film production business, Geetha Arts expanded its presence into film distribution, exhibition and digital content. In the highly fragmented and unorganized industry, Geetha Arts is one of the few players that has streamlined its business and evolve into an integrated film conglomerate.